How Streetwear Brands like Soulla Are Using Social Media to Meet Customers in India

How Streetwear Brands like Soulla Are Using Social Media to Meet Customers in India

In recent years, streetwear has become a global fashion phenomenon, and India is no exception. With the rise of social media, streetwear brands have been able to connect with customers all over the world, including India. One such brand that has made a splash in the Indian market is Soulla. In this article, we'll take a closer look at how streetwear brands like Soulla are using social media to reach customers in India.

The Rise of Streetwear in India
In India, streetwear has been gaining popularity among young people in urban areas for several years. With its bold colors, graphic designs, and comfortable, casual style, streetwear has become a staple in the wardrobes of many Indian youth. However, until recently, it was difficult for streetwear brands to reach Indian consumers.

Social Media as a Tool for Brand Promotion
Social media has changed the game for streetwear brands in India. Platforms like Instagram and Facebook allow brands to connect with consumers in real-time, share their latest collections, and create a sense of community around their brand.

Soulla has been particularly successful in using social media to promote their brand in India. By using popular Indian hashtags and partnering with local influencers, Soulla has been able to reach a wider audience in India and build a loyal customer base.

Collaborations with Indian Influencers
One of the most effective ways that streetwear brands like Soulla have been able to reach Indian consumers is through collaborations with Indian influencers. By partnering with popular Indian Instagrammers and YouTubers, brands like Soulla are able to tap into their influencer's following and reach a wider audience.

For example, Soulla recently collaborated with popular Indian influencer Komal Pandey to promote their latest collection. Pandey, who has over a million followers on Instagram, shared photos and videos of herself wearing Soulla's clothing, which helped to promote the brand to her followers and drive sales.

Creating a Sense of Community
Another way that streetwear brands are using social media to reach Indian consumers is by creating a sense of community around their brand. By sharing photos of customers wearing their clothing and encouraging customers to share their own photos, brands like Soulla are able to create a sense of connection and loyalty among their customers.


Social media has revolutionized the way that streetwear brands are able to reach customers in India. By using platforms like Instagram and partnering with local influencers, brands like Soulla are able to connect with a wider audience and build a loyal customer base. As the streetwear trend continues to grow in India, it will be interesting to see how brands continue to use social media to promote their collections and connect with customers.

FAQs
What is streetwear?
Streetwear is a fashion style that originated in the United States in the 1980s and 1990s. It is characterized by its casual, comfortable style and bold graphics.

What is Soulla?
Soulla is a streetwear brand based in India that specializes in trendy and comfortable clothing. We believe in the power of self expression and standing away from the crowd.

How are streetwear brands using social media to reach customers in India?
Streetwear brands like Soulla are using social media platforms like Instagram and Facebook to connect with customers in real-time, share their latest collections, and create a sense of community around their brand.

Why are collaborations with Indian influencers effective for streetwear brands?
Collaborations with Indian influencers are effective for streetwear brands because they allow brands to tap into their influencer's following and reach a wider audience.

What is the future of streetwear in India?
As the trend towards casual, comfortable clothing continues to grow, it is likely that streetwear will only become more popular.


Social media has become an integral part of the fashion industry, and streetwear brands are no exception. With the rise of social media platforms like Instagram, Facebook, and Twitter, streetwear brands can now reach a wider audience in India and showcase their latest collections. Soulla, a new streetwear brand based out of India, is using social media to reach its customers and promote its newest apparel collection.

One of the ways Soulla is leveraging social media is by creating engaging and visually appealing content that resonates with its target audience. The brand is using Instagram to showcase its latest collection through high-quality images and videos that highlight the unique design and comfortable fit of its clothing. Soulla's Instagram page also features user-generated content, which helps to create a sense of community around the brand and encourages customers to share their own experiences with the clothing.

Another way Soulla is using social media to reach its customers is by collaborating with popular influencers and bloggers. The brand has partnered with several influencers in the streetwear and fashion space to promote its latest collection and reach a wider audience in India. These collaborations have helped Soulla to increase brand awareness and generate buzz around its newest collection.

Soulla is also using social media to offer exclusive deals and promotions to its customers. The brand regularly posts discount codes and limited-time offers on its social media channels, encouraging customers to shop its newest collection and take advantage of the free shipping offer. By using social media to offer exclusive deals and promotions, Soulla is able to incentivize customers to purchase its clothing and create a sense of urgency around its newest collection.

Streetwear brands like Soulla are leveraging social media to reach their customers and promote their newest collections in India. By creating engaging content, collaborating with influencers, and offering exclusive deals and promotions, Soulla is able to connect with its target audience and generate buzz around its brand. With the continued growth of social media in India, we can expect to see more streetwear brands using these platforms to reach their customers and showcase their latest collections.
Back to blog

Leave a comment

Please note, comments need to be approved before they are published.

  • Living one's soul - Soulla 🫶

    Living one's soul - Soulla 🫶

    Living your soul is a journey of self-discovery and self-expression. It's about finding your true purpose and living in alignment with your deepest values and beliefs. When you live your...

    Living one's soul - Soulla 🫶

    Living your soul is a journey of self-discovery and self-expression. It's about finding your true purpose and living in alignment with your deepest values and beliefs. When you live your...

  • Shillong is India's capital of street style and emerging fashion Soulla

    Shillong is India's capital of street style and...

    Shillong, the capital city of Meghalaya in northeast India, has become a street style hotspot for several reasons: Shillong has a unique cultural mix that sets it apart from other...

    Shillong is India's capital of street style and...

    Shillong, the capital city of Meghalaya in northeast India, has become a street style hotspot for several reasons: Shillong has a unique cultural mix that sets it apart from other...

  • Discover Soulla Express Your Style with Quality Comfortable Clothing

    Discover Soulla : Express Your Style with Quali...

    Soulla, a new apparel brand based out of India, has just launched its newest collection, featuring trendy and comfortable clothing that is perfect for any occasion. The latest line of...

    Discover Soulla : Express Your Style with Quali...

    Soulla, a new apparel brand based out of India, has just launched its newest collection, featuring trendy and comfortable clothing that is perfect for any occasion. The latest line of...

1 of 3