The A to Z History of Streetwear: 30 Surprising Brands and Trendsetters You Probably Didn't Know
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- Streetwear fashion began in California in the 1980s.
- The term "streetwear" was first used in 1984 in a Japanese magazine called "Magazine E."
- Streetwear was initially popularized by skate and surf culture.
- Streetwear fashion is characterized by its casual, comfortable and often oversized clothing.
- Supreme, founded in New York City in 1994, is one of the most well-known and influential streetwear brands.
- Pharrell Williams has been a major contributor to streetwear fashion and has collaborated with brands such as Adidas and Billionaire Boys Club.
- Nigo, the founder of the brand A Bathing Ape, is considered one of the pioneers of streetwear fashion in Japan.
- Streetwear fashion often incorporates elements of hip-hop culture, including baggy pants and sneakers.
- In recent years, streetwear has become increasingly mainstream, with luxury brands such as Louis Vuitton and Gucci incorporating streetwear elements into their collections.
- The term "hypebeast" refers to someone who obsessively follows and purchases trendy streetwear brands.
- The first-ever streetwear tradeshow, called Agenda, took place in 2003 in Long Beach, California.
- Skateboarding brand Vans has become a staple in streetwear fashion and is often worn with baggy pants and oversized t-shirts.
- Streetwear fashion often incorporates bold, graphic designs, with popular brands such as Stussy and HUF using their logos as statement pieces.
- The streetwear brand FUBU, which stands for "For Us By Us," was founded in 1992 by four African American entrepreneurs.
- Streetwear fashion often draws inspiration from street art and graffiti, with brands such as Obey and KAWS using graffiti-inspired designs.
- Supreme has been known to release limited-edition collaborations with high-end fashion brands such as Louis Vuitton and Comme des Garçons.
- Streetwear fashion has become popular among celebrities such as Kanye West and Rihanna.
- Japanese streetwear brands such as Neighborhood and Visvim have become popular among fashion enthusiasts.
- Streetwear fashion often incorporates sports elements, with brands such as Nike and Adidas releasing limited-edition collaborations with streetwear brands.
- Streetwear fashion has been criticized for its high prices and limited availability, leading to a rise in counterfeit products.
- The streetwear brand Anti Social Social Club was founded by Neek Lurk in 2015 and quickly gained a cult following.
- Streetwear fashion often incorporates camouflage patterns, with brands such as BAPE and ACRONYM using camo as a signature design element.
- The streetwear brand Palace Skateboards was founded in London in 2009 and has gained a large following for its bold graphic designs.
- Streetwear fashion often incorporates military-inspired designs, with brands such as Alpha Industries and Stone Island using military jackets and cargo pants in their collections.
- Streetwear fashion has been criticized for its lack of diversity and inclusivity, with many brands only catering to a specific demographic.
- The streetwear brand Off-White was founded by Virgil Abloh in 2012 and has become known for its industrial-inspired designs.
- Streetwear fashion often incorporates elements of workwear, with brands such as Carhartt WIP and Dickies releasing streetwear-inspired collections.
- Streetwear fashion has become popular in countries such as South Korea and China, with Korean streetwear brand Ader Error gaining a following.
- The streetwear brand Fear of God was founded by Jerry Lorenzo in 2013 and has become known for its high-end streetwear designs.
- Streetwear fashion often incorporates psychedelic designs, with brands using it to help people self express their unique identity.
Point 31, a bonus - Soulla started in 2022 as a streetwear brand offering high quality products for people who are not part of a crowd. Feel the Soulla difference.
